Tips for Motion Graphics Company

Motion graphics is an evergreen industry. Because of the software it’s created with is getting cheaper and more accessible, so is the eagerness of artists to create even greater pieces of work.

From TV commercials to the movie introduction, quality motion graphics can be seen just about anywhere.

If you're a beginner that's ready to jump into the world of motion graphics, here are some nuggets of helpful information to have you creating your best work yet.

 Knowing exactly what Clients wants

While this tip may be more helpful for Motion Graphics professionals, if you’re just starting out this is something you still need to keep in mind. Clients may not always be the easiest people to work with, and many times they won’t really know or care what goes into creating great motion graphics work.

After all, if they did they could be doing it themselves. But they still have a vision or an idea for what they want displayed to the world. It’s up to you to bring their idea to life in the best possible way.

Knowing exactly what the client wants will ensure you won’t have to do any revisions, and you can get the project done in the shortest amount of time. So you need to have that interview with the client.

What ideas do they have? How much creative freedom are they allowing you? It’s important to keep in mind that while clients know what they want, it doesn’t always translate well to motion graphics.

That’s why it’s up to you, the artist, to suggest ideas you know would work better with this unique medium. The client won’t always take your advice, but it’s important that you present your own ideas.

 Make It Flow

Having good flow for your project, either its easy piece of title or a complex project requirements that tells a story, is very important for the viewer to understand what's going on.

 Don’t just throw in a flashy effect because it looks cool. Instead, think about how each new cut transitions into the next, how you're guiding the viewer's attention, and if the viewer will be able to follow along.

 Decide on a Style

 Having a proper style throughout the entire project is important for keeping the viewer engaged. You don’t want to have a different colour pallet for each cut or a completely different font style for the next set of text.

This will make your shot feel fragmented and difficult to understand. Talk with your client clearly about the style you want to create for the project or decide for yourself.

In many cases, it's favourable to bring a few examples to your client beforehand to help them visualize the styles you’d like to create. Oftentimes, these examples don’t need to be more than quick sketches with some color where appropriate, but they can go a long way to show your client the ideas you have inside your head for each shot.

Use 2D Effects

 To Save Time 3D has become an integral part of motion graphics, but that doesn’t mean you will need to incorporate it into every project you work on.

Sure, you can create some amazing effects with the powerful dynamic systems most 3D applications include, but this can take a significant amount of time to create and render.

 If you’re on a tight schedule try to find places where you can exclude these flashy 3D effects, a visual effects (VFX) application like After Effects can very easily create convincing 2D effects that can look just as good, and be completed in a much shorter amount of time.

Of course, that’s not to say you shouldn’t ever use 3D effects. In fact, they can be vital for the success of a shot, but they aren’t always needed for every project.

 Make It Clear

This tip is closely related to style deciding. When you have your style set, you need to make sure what you're presenting to the viewer is perfectly clear.

No matter the project, even if it’s a simple logo animation or a complex story that's being told through motion graphics, you need to maintain clarity. 

Clarity in your work is much more important than flashy effects. If what you’re presenting to the viewer isn’t clear, then no amount of interesting effects can fix it. 

In fact, simplicity in your work is often the best route to take. Sure, applications like After Effects can create amazing VFX, but that doesn’t mean they need to be implemented into every project. A motion graphics piece that is simple and clear to the viewer will leave a lasting impression.