7 Tips to Consider While making White Board Animation Videos

What are Whiteboard Animations?

Organizations are continually searching for better approaches to make their promoting insurance vital. An extraordinary instrument that makes certain to educate and draw in watchers is whiteboard movement.

 The point when done right, whiteboard liveliness recordings can energize a normal explainer video like no other. Be that as it may, before we dive into tips to making magnificent whiteboard liveliness recordings, how about we comprehend what precisely whiteboard movement is.

In straightforward words, whiteboard activity is a style of video that makes the substance seem as though it's being hand-drawn on a whiteboard or white foundation. Consider whiteboard liveliness as a change from the writing slate to a whiteboard. The basic illustrations of whiteboard activities guarantee that mind boggling data is conveyed in a straightforward and engaging way. No big surprise whiteboard movement recordings have gotten so well known!

 

Remember these 7 hints to make a marvellous whiteboard movement video

 

1. Continuously start with the content

 

The establishment of any great whiteboard liveliness video is a solid content. Your content is the initial step to making a whiteboard liveliness video. Ensure that the content isn't just educational, yet in addition straightforward and fun. The content ought to have an unmistakable start, centre and an end. It's additionally a smart thought to separate the content into scaled down pieces that can be effectively outlined. When your content is set up, you should show it, make a storyboard and afterward get into activity,

 

2. Weave a story

 

A convincing account is vital to making a connecting with whiteboard liveliness video. Regardless of how dry or complex your substance may be, in the event that you present it as an all-around made story, your whiteboard movement video can possibly keep your crowd snared. It's ideal to work with an accomplished whiteboard activity organization accomplice who can assist you with making the story, make fascinating outlines and energize well.

 

3. Choose whether you need to keep the 'drawing hand'

 

A whiteboard movement video is intended to copy the manner in which an instructor utilizes chalk on a slate. The craftsman's hand drawing the story on the board is an incredible device to make your video fascinating. The other side is that the hand can be diverting. Contingent upon your story and how occupied (swarmed) your delineations are, accept an approach whether the drawing hand works for your whiteboard liveliness video.

 

4. Adhere to the nuts and bolts

 

Whiteboard activities ought to be in a split second conspicuous. Utilize essential whiteboard activity qualities, for example, the whiteboard (or white foundation), the consistent dark drawing and possibly, the hand. The best whiteboard activity organizations are known to utilize inconspicuous movement methods, while adhering to the fundamental procedure that has been attempted and tried. You can utilize hues to feature portions of your video, however don't go wild and add shading to everything.

 

5. Interconnected drawings are an unquestionable requirement

 

All the best whiteboard movement organizations will concur that interconnected drawings are the key fixing with regards to making great whiteboard activities. It is basic that your enlivened characters are relatable and that your representations interface consistently with each other as your video advances.

 

6. Pick quality over amount

 

Make sure to keep your whiteboard liveliness video quick and painless. You have around 8 seconds to bring in your crowd, yet to keep them snared, your video must merit viewing and furthermore have first rate creation esteems. The best whiteboard movement organizations and video advertisers propose keeping your whiteboard liveliness video anyplace somewhere in the range of 60 and 90 seconds.

 

7. Locate the best whiteboard animation studio  

 

You'll see a solid profit for your venture in the event that you decide to work with the best whiteboard activity organizations. Their experience, procedures and expertise will assist you with making recordings that assist you with standing apart from your rivals.

 

On the off chance that you need a whiteboard animation video or some other explainer video, visit http://visualconnections.in.

 

 

Top 5 Trending Animation videos for Business

 

Animation videos are used as full spectrum of content in various sectors with different category.

Here we are providing some animation videos types that are trending in recent days

Product Videos:

Are you planning to launch a new product?

Animation product video is the proper channel for your product to reach wider audience.

Animation can gives new dimension to your product, for audience it bring prototype of the product.

Working with animation product videos business allows for more flexibility with the product because in live action there are complex situations where you can’t express your ideas.

 Brand Films:

Now days Brand films are concentrating more on animation videos, because they can use for all aspects of brands.

It will cover details structure of your brand.

It is also used to bring your digital products into the real world or to visualise your virtual office

Advertising agency in Bangalore like Visual Connections makes brand films which captives your audience forever.

Explainer videos:

Explainer videos are more convenient form of animation video, which is ultimate tool to communicate how your product or service works.

Using animation in explainer videos in explainer videos can be very effective in simplifying your complex business ideas

 

Lastly Animation videos has huge range of application in every aspect of business, select proper animation company that makes full pledged video for your business.

Promoting your Explainer videos

Explainer video is an effective aspect of Video Marketing as it provide visual appeals for any brand and makes high click through rates.

Viewers can get familiar to matters they can connect with visually. We recognise humans rarely listen to an advertising and marketing piece or associated with things that rarely be counted. They consider it easy waste of time however if it's far offered in a completely unique way with enough use of elements like infographics, movement photograph animation, energetic characters based on the story then it is like putting the icing at the cake. Explainer video includes a majority of these elements.

Creating an advertising explainer video and making it viral is not the quit of the tale. You can have the massive quantity of time to do extra than simply making it viral and posting to numerous channels. It is right you brought it into your YouTube channel but the next factor you could do is to promote to similarly and how you may do it's far further defined beneath:-

Analyse the Reach

Is your video getting the clicks it merits after going viral? Are you measuring the Retention? Reach refers to the quantity your films are promoted and the circle via which maximum of the likes and subscribers are coming to your video feed in YouTube or the video posting in Facebook. The traffic to the page and the number of plays and perspectives to the video is any other key thing to pay attention upon. How well you could do this is relies upon on how a great deal time you can commit to research the leads and then channelize your video in line with it.

Vital Stats Matter for you

Now the following aspect with the intention to probable give you the results you want are the stats which can be visible as soon as the video goes viral. One wishes to take a look at those to make sure how well your video has faired in social media and what's preferred the most and also about the traffic and the. To which they belong. Facebook Like pages has an insight phase which will lead you to the segment that shows the movements on the like web page, web page perspectives in the gift week, attain, submit engagements and web page followers.

Our Promotional Video production team lets you follow your dream of having a profitable business through Explainer Video creation for your company. Just give the preferences and the product details and Visual Connections will give you the best explainer videos that will promote your business through its interactive medium.

 

Tips for Motion Graphics Company

Motion graphics is an evergreen industry. Because of the software it’s created with is getting cheaper and more accessible, so is the eagerness of artists to create even greater pieces of work.

From TV commercials to the movie introduction, quality motion graphics can be seen just about anywhere.

If you're a beginner that's ready to jump into the world of motion graphics, here are some nuggets of helpful information to have you creating your best work yet.

 Knowing exactly what Clients wants

While this tip may be more helpful for Motion Graphics professionals, if you’re just starting out this is something you still need to keep in mind. Clients may not always be the easiest people to work with, and many times they won’t really know or care what goes into creating great motion graphics work.

After all, if they did they could be doing it themselves. But they still have a vision or an idea for what they want displayed to the world. It’s up to you to bring their idea to life in the best possible way.

Knowing exactly what the client wants will ensure you won’t have to do any revisions, and you can get the project done in the shortest amount of time. So you need to have that interview with the client.

What ideas do they have? How much creative freedom are they allowing you? It’s important to keep in mind that while clients know what they want, it doesn’t always translate well to motion graphics.

That’s why it’s up to you, the artist, to suggest ideas you know would work better with this unique medium. The client won’t always take your advice, but it’s important that you present your own ideas.

 Make It Flow

Having good flow for your project, either its easy piece of title or a complex project requirements that tells a story, is very important for the viewer to understand what's going on.

 Don’t just throw in a flashy effect because it looks cool. Instead, think about how each new cut transitions into the next, how you're guiding the viewer's attention, and if the viewer will be able to follow along.

 Decide on a Style

 Having a proper style throughout the entire project is important for keeping the viewer engaged. You don’t want to have a different colour pallet for each cut or a completely different font style for the next set of text.

This will make your shot feel fragmented and difficult to understand. Talk with your client clearly about the style you want to create for the project or decide for yourself.

In many cases, it's favourable to bring a few examples to your client beforehand to help them visualize the styles you’d like to create. Oftentimes, these examples don’t need to be more than quick sketches with some color where appropriate, but they can go a long way to show your client the ideas you have inside your head for each shot.

Use 2D Effects

 To Save Time 3D has become an integral part of motion graphics, but that doesn’t mean you will need to incorporate it into every project you work on.

Sure, you can create some amazing effects with the powerful dynamic systems most 3D applications include, but this can take a significant amount of time to create and render.

 If you’re on a tight schedule try to find places where you can exclude these flashy 3D effects, a visual effects (VFX) application like After Effects can very easily create convincing 2D effects that can look just as good, and be completed in a much shorter amount of time.

Of course, that’s not to say you shouldn’t ever use 3D effects. In fact, they can be vital for the success of a shot, but they aren’t always needed for every project.

 Make It Clear

This tip is closely related to style deciding. When you have your style set, you need to make sure what you're presenting to the viewer is perfectly clear.

No matter the project, even if it’s a simple logo animation or a complex story that's being told through motion graphics, you need to maintain clarity. 

Clarity in your work is much more important than flashy effects. If what you’re presenting to the viewer isn’t clear, then no amount of interesting effects can fix it. 

In fact, simplicity in your work is often the best route to take. Sure, applications like After Effects can create amazing VFX, but that doesn’t mean they need to be implemented into every project. A motion graphics piece that is simple and clear to the viewer will leave a lasting impression.

Importance of VFX in TV Commercials

VFX getting more and more popular in the advertising sector, especially in TV commercials because of its method of creating content and brand visibility through visual effects.

 Let’s have quick look at some of the benefits of using visual effects in commercials and advertising:

·       It enables ad film makers, can create awesome high quality visuals

·       It allows content creators to experiment with different storytelling techniques

·       It brings down the cost by a massive margin, saving the expenditure on building elaborate sets

·       It allows ad agencies and filmmakers to work faster, shooting only what is absolutely necessary and adding the remaining elements in the post-production stage

·       It emphasized creativity, enabling brands and businesses to think out of the box and deliver engaging commercials

·       It presents a plethora of possibilities, since VFX can help one achieve the impossible in terms of what is real and what is fantastical

 There is no dearth of ideas and concepts – the challenge used to lie in executing them. That is, however, no longer the case. With businesses ready to invest huge sums and allocate sizeable budgets for their advertising and marketing efforts, this is the golden era of commercials. VFX can make wonders, hence investing money and time will no longer restriction for big budget films or videos

Modern commercial production companies like Visual Connections are updated with the latest technology, technical aspects and expertise in VFX to make brand videos, ad films and TVCs go to the next level.

If you are looking for a studio that can help you conceptualize, execute and deliver the highest quality of commercials that are aided by world-class VFX, get in touch with our team now!

How to grow a business in post COVID-19 pandemic era

There are so many companies are falling due to a covid-19, according to FACCI about 80% of firms witnessed fall of cash and negative growth due to corona virus impact.

 So one needs to know perfect marketing strategies during this pandemic.

Thinking how?

Due to the pandemic internet users are doubled, and many businesses started to use the videos for their marketing and branding.

 As video trending has been growing in this pandemic, so the demand over the Promotional Video Production Company.

Video production companies not only makes perfect story for your product and services but also the beautiful visuals to make your audience attractable.

 Still didn’t get the point?

Then let’s see certain reasons why you have to choose videos for your Business..!

Immediate boost to sales

The foremost purpose of any business is to sale their services and products. And video does it in a proper manner.

 Clients and people may be more inspired through Business Videos.  Business video impacts differently on clients. Because of video, potential customers of your business are able to apprehend the product and offerings in detailed way.

 High ROI

84% of companies say that videos are working better for them and their ROI is increasing day by day.

Even though video production isn't best nor cheapest project, it can pay off big time. Besides, on-line video enhancing tools are constantly improving and becoming greater inexpensive. Now a day’s even cell phone could make pretty decent videos.

 One common issue is that your videos don’t need to be best. Content of the video that matters!

 Users are by and large dispose of by using motion pictures that don’t give an explanation for the service or product absolutely sufficient. Low fine and terrible layout didn’t matter nearly as lots. So it’s honest to mention that “when it’s terrible, it’s nevertheless pretty accurate!

 

Helps in Building Trust

Trust is the bottom of conversation and income in any form of enterprise. The whole concept of content marketing is primarily based on agree with and growing long-term relationships.

Video does all of it..!

Video content is likely to reach not only to eyes of an audience but also to their heart.

So, in case you are serious about content marketing, you must consider video as most serious part of your business.

“One commercial corporate video can alternate your whole commercial enterprise in right path”

 Search Engine Friendly

Not only the pandemic, Google algorithm also made many businesses down.

Many websites lost their traffic due to new update, if you are one among them?

No need to worry..!!

Still you can bring back your traffic.

Google loves video, if you have video content on your website there will be 55% of chances that you will be in top in SERP. 

More than 50 % search results Google shows video, so if your business content a video then your video can be in search result and engagement of people will be possible.

 

Finally:

When you are in the race of growing business, you have to consider video as best tool for competition.

And Visual Connections makes that easy by making extraordinary videos in affordable price.

Get in touch with us 

Animated Explainer Videos for Business Growth

 

In case you're an organization looking to not just reinforce your image and get your name out there, explainer recordings are a magnificent method to do only that. Customers are confronted with a ceaseless gracefully of items and administrations to browse, and they're being besieged with advertisements every step of the way. Ensure yours is the substance that gets seen, by utilizing explainer recordings.

Animation Explainer videos are an incredible device for organizations to reinforce their image, and get their name out there. Shoppers are confronted with an endless gracefully of items and administrations to browse, and they're being shelled with promotions every step of the way. Ensure yours is the substance that gets seen, by utilizing explainer recordings.

Brand acknowledgment is best characterized as "the degree to which a buyer can effectively recognize a specific item or administration just by review the item or administration's logo, slogan, bundling or promoting effort."

So as to have brand acknowledgment, a shopper needs to have earlier information on an item or administration. Organizations regularly fortify this with a reliable visual or hear-able learning experience. This is the place video comes in.

 Improve Your Message with Animation Video

 Utilizing video is a magnificent method to improve a confounded message and outwardly recount to your story. The video is the connection between your message being sent and your message being gotten. Video recounts to your story rapidly, and well, offering an additional layer of understanding that no other substance could give.

 

A Few Statistics to Think About:

 By 2021, Explainer Promotional video will represent 80% of all web traffic

Utilization of YouTube versatile video utilization rises 100% each and every year

 90% of shoppers state that item recordings assume an enormous job in their choice procedure

 Subsequent to viewing a video, 64% of clients are bound to purchase an item on the web

Those numbers are faltering. You have to utilize explainer recordings. Shoppers don't need an instant message, an email or a bit of garbage mail sent to their home. An announcement probably won't get seen, and a radio promotion probably won't get heard. Video, however, is extraordinary. Clients are settling on a decision to expend that content, which is a piece of the explanation that video has such a high pace of achievement.

We can make your video as straightforward or as mind boggling varying, exhibiting how a particular item works or simply displaying your business all in all.

 Visual Connections is an explainer Promotional video Production Company that makes drawing in video content for our customers. We've worked with an enormous assortment of organizations, including Amazon, HP and Ernst and Young. We're attempting to make raving fans out of the entirety of our customers through video. We can do likewise for you.

 Get in touch with us currently to start the procedure and begin building client commitment.

Motion Graphics vs 2D Animation

In a digital world ruled by using CGI and motion portraits, companies are disturbing more state-of-the-art video manufacturing. One of the best approaches to improve the satisfactory of animated movies is to comprise exceptional movement image design.

 Motion pictures include more factors of image layout than traditional instance films do, and have the ability to help create visually beautiful movies and shows. Brands seeking explainer video offerings and 2D animation offerings may want to benefit significantly by working with an animation company that also makes a speciality of movement pix.

 Here, we’d want to explain the differences between movement snap shots and 2D animation and display how your business may want to gain drastically by means of making an investment in super motion photo design.

 

How Are Motion Graphics Different From 2D Animation?

Generally, an animator and a movement image fashion designer will use plenty of the same software applications, including After Effects and Photoshop.

However, there are diffused variations in the roles of movement graphic designers and animators in any easy 2D animated video.

Animators work on illustrations, such as the characters and storyboard, even as movement image designers work on placing.

 

Employing Motion Graphics in Your Videos

Brands can take their animated motion pictures to the subsequent stage by using employing movement images to help:

 

Tell memories

Explain complicated concepts

Sell merchandise

Illustrate information or critical data

These videos can function a laugh and tasty advertising collateral that can be deployed on social media channels and landing pages to increase click-thru rates, conversion possibilities, and help keep clients.

 Only Invest In High-Quality Video Production

Motion image movies are a brilliant branding device that have the capacity to seize a user’s interest. Consumers respond when manufacturers inform testimonies, whether in advertising and marketing or advertising.

 Hire a video animation enterprise that makes a speciality of motion pics and creates great lively movies if you are trying to drive commercial enterprise outcomes. At Visual Connections, we’ve laboured with a number of the top manufacturers in the world, inclusive of Amazon, to create first-rate explainer videos that train users and help groups develop.

 For extra data approximately how we turn your concept into a high exceptional, animation video, contact us today!

Why Animation videos needed for Business in 2021?

 

Animation Company in Bangalore

Many businesses saw a steep curve in the growth due to the pandemic and most of them want a transformation in their curve.

Adopting a video marketing is an ultimate choice of any business to overcome the negative growth.

 Yes, video content especially animated videos continues to dominate consumer preferences in 2021.

Let’s look into the some trend of Animation videos

2D and 3D Animation videos:

Animation companies put heart and soul to make great animation videos, which convey your business goals to your target audience.

Both 2d and 3d animation videos were among the best video trend in 2021, even experts believes that they are expected to be the biggest marketing trends in 2022 too.

Animated Explainer videos:

In recent days there are lot of companies of different sectors like education, health, mechanical, real estate, financial, etc. have started using animated explainer videos to promote their complex business ideas, products and services.

Animated Promotional videos:

Promotional videos are new engine to reach wide range of audience in modern world.

Promotional videos like animated commercial video ads are ruling the advertising world.

 

So, whatever your ideas, you need to choose wisely to invest your money in animation sector for business growth.

We @ Visual Connections make customised animation videos according your requirement.

Contact us for more information.

 

 

Animation Videos for Effective Sales Promotion

Videos with animation specifically emphasizes the sales revenue via the effective promotion.

These sort of strategies are proved that, these videos can revolve across the unique message

The message comes earlier than the reader in a well-formatted way and carefully relates to the difficulty matter.

Animation explainer video specially conveys a message through unique animation that sticks out in a white heritage of a whiteboard. Conventionally, it turned into done on paper for the print media however the concept stands proud to be exclusive with whiteboard animation. People are continually curious to realize what is being drawn that corresponds to the storyline. In a way, audiences get entertained via searching on the animation that is taking location.

This stands as the centre feature, making whiteboard animated explainer motion pictures, easy to market and generate better returns. Such films may be positioned everywhere in the website homepage, landing pages and feature articles. The message can be conveyed within the maximum direct manner. This sort of animation is very adaptive because it tells the user about how the subject or the difficulty count number suits of their lifestyles, how it's going to gain them, and the way they could use it.

Call to motion refers to that section of the video, in which the user is told to act similarly in getting the offerings of the business enterprise. In short, this animation technology can nicely give an explanation for the CTA. The viewer is obvious approximately what's to be executed similarly to contact the business organization for its services.

Visual Connections is animation company in Bangalore brings you animation with a difference with a definitely powerful manner of conveying the message to your audience with elements used inside the video to make it notion to initiate and visibly attractive.

Tips of hiring Explainer Video Production Company

Explainer animation videos can transform your business growth to the optimum level. When business stay with customers with such videos which can boost their engagement with your brand.

In recent days it can be used as perfect tool for marketing to educate your clients and to drive conversation for your business.

And we saw awesome response from our client..!

We have come through so many positive results from such videos which has improved their conversion rate of website and boosted their sales target.

 

So, it is always careful to keep in mind a few factors that will really help you choose a perfect animation explainer company.

 

The way of story telling

The most vital ingredient of an animated explainer video is that it revolves round a story. It is enriched with energetic music, slick movement, powerful voiceover, and nice photographs. The maximum vital key detail in such videos is its tale that drives the achievement vehicle of an enterprise. While checking any business enterprise’s portfolio, don’t only see these films, however simplest concentrate as to how they have got crafted a story.

 

Portfolio must

First things first!

Once you're on with picking up an explainer video employer, you have to move ahead to see their paintings as which could let you know approximately their standing and reputation in the marketplace. Just take a look at as to what sort of movies they have created inside the past and how much they are effective in boosting the enterprise of the clients.

When you are looking their movies, judge them on the basis of a few parameters which include first rate sound consequences, seamless transitions, appropriate paced voiceover, and a pleasant script.

If you're glad with their best, then don’t suppose two times and move in advance to choose them straightaway!

Proven Process

A renowned Animation explainer video production company should have a demonstrated method for the accomplishment in their tasks. So, you ought to see if the sort of established method is there in your selected organization. If it isn't there, then the employer isn't professional and doesn’t get ordinary work.

On the opposite hand, an employer that talks about a hard and fast manner is expert and can plan inside the most expert way in terms of producing your video. So, try to lease the agency that sticks to a hard and fast procedure as that organisation has the functionality to supply notable explainer videos for you.

So, have you understood the important thing factors thru which you may judge a business enterprise’s credibility? Now, you can start calling a few video manufacturing companies and take a look at all the parameters to pick out the maximum credible organization for you.

6 Benefits of Using Animation Explainer Video

Wondering approximately the many blessings explainer videos ought to offer? They can showcase your service or product in a concise, meaningful manner. By simplifying new or complicated topics, you could teach clients about crucial matters which can benefit their lifestyles.

1. Building brand recognition–a video is a wonderful manner to introduce your enterprise to clients. You can layout your video content material to suit your branding, retaining matters constant. Video continues users engaged and units you aside from the opposition.

2. Increase conversion charge–people are extensively more likely to shop for a product in the event that they first watch a video about it. Simply placed, video sells what you’re supplying.

4. Improved SERP ratings–studies show that motion pictures experience higher click-thru prices and more internet site visitors than text-primarily based results.

5. Easily shareable–more than 70% of internet users are watching video online, so it makes sense to apply video to your marketing strategy. Because of its excessive chance to head viral, video is a super manner to promote your logo.

6. High ROI–explainer movies can be produced pretty affordably, and have the ability to generate high quotes of return. These motion pictures rank higher on Google, main to extra conversions.

 

Explainer video no longer only tells your tale better, but it also does it in a measurable way. If you are considering incorporating explainer videos into your advertising approach, contact the group at 3d animation company in Bangalore. We produce nicely-made videos that make it smooth for visitors to apprehend and hold your message.

Drive business growth–inform your story thru video and seize greater sales. Contact the Visual Connections to see why we're the best Animation video professionals in Bangalore.

How to select Animated Explainer Video

Boasting isn't the important thing to a hit advertising. Speaking greater of the organisation achievements and saying least approximately the product will not help in growing a part even in case you are using a video presentation. The product page is critical and is the middle point wherein the video name to motion may be taken into consideration. Remember, the target market is watching the video due to the fact he is interested on the product that you marketplace and consequently looking through what your company offers might be the first priority. Make a mark with slides that highlight the product centre functions within the animated explainer video.

An Animated explainer video created by best Animation Studio in Bangalore is not only a video, it’s an audio-visual device you may use to create to advantage a far needed recognizable identification for your corporation, representing and reinforcing your brand identity throughout the world wide web. It is just the same way as your employer brand and internet site will do. It is the most appealing channel with a purpose to examine the important thing metrics and finding answers to how videos function a higher alternative is, therefore, the want of the hour. A current survey famous retaining the audience stick to the animated explainer video is one key element during the energetic consultation of the website.

You need to provide a synopsis of your video even earlier than it begins gambling for the target market. The quantity of clicks on a video definitely relies upon on audience overall performance and what they feel or think with the intention to in the end make them click on a video and growth its watch time. Either use promotional thumbnails thru a touch image of the video in its thumbnail or add a web page as a way to paintings nicely when delivered as a thumbnail. Both ways you are going to gain acclaim and upload to the engagement factor thru an appealing presentation of the employer and its product portfolio.

Visual Connections uses easy ways of approach to development of animated explainer videos with a group running towards the pleasant presentation of corporation associated product and offerings. The group includes caricature artists, voice over author, visualizers, 2D movement graphics artists working together to make an explainer video stand out to its fullest

Summary of 6 Different types of animation

What is animation? It’s more than just making simple sketches in a book and flipping the pages. Contrary to popular belief, animation is not the process of making images move–animation is the process of drawing movement or manipulating images to make them appear to be moving when shown in succession. A sight to behold, animation takes a great deal of skill and time to perfect.

Animated content is now more popular than ever, appearing in commercials, video, and feature-length films, putting animators in high demand. Because of the versatility of animation, more businesses are incorporating it into their marketing strategies as well. Video delivers powerful results, giving way to high levels of customer engagement and the potential for going viral.

Those who are not animators, don’t give animation much of a thought. Most people don’t know about the different types and styles, and are likely unaware that there are not one, not two, but six different types of animation. Amateur and professional animators can agree on one thing–each style has its similarities and differences, and everyone has their own unique preference.

Learn more about the 6 different types of animation, and what they look like. You’ll enjoy trying to spot them when you watch various TV shows and movies!

 

6 Types of Animation: An Overview

With so many different types of animation available, illustrators and animators have a variety of different methods they can use to tell their story. Artists have their own preferred methods and style, with the end goal of creating memorable art; art that captivates audiences.

 

Traditional animation–traditional animation is perhaps the most popularly known, the style most people envision when they think of animation. This is also known as hand-drawn or cell animation, and it’s been around for more than a century. In its infancy, artists drew individual images by hand onto sheets of acetate, creating cells one at a time, frame by frame. Since every cell was drawn separately, each one was drawn to be slightly different from the previous cell. Cells were then photographed separately onto individual frames of film. When pieced together, these individual cells created the illusion of movement. Disney popularized this technique, giving their films a realistic and instantly recognizable look.

 

Traditional animation–stop motion animation is easy to create, but time-consuming and tedious. These videos are shot frame-by-frame, where the objects are moved slightly for each individual shot, which are then pieced together to create the illusion of movement. Many stop-motion animations incorporate everyday objects into the mix, like clay, paper, or toys. Stop motion can consist of one of three sub-types, including Claymation (using clay as the primary object in each shot), cut-out animation (using paper cut-outs for characters or objects), or pixelated (taking photos of real people and environments).

2D animation–2D animation, or vector-based animation is one of the most popular animation styles today. Animators use computer programs like Adobe After-effects, Flash or TV Paint to create digital animations that can be easily adjusted or changed. This process is generally faster and more precise than hand-drawn animations. Though a less popular method for commercial animated films and shows, businesses are using 2D video extensively to explain concepts and sell products.

3D animation–3D animation is more complex, using computer technology to create realistic characters. 3D animation is considered the most realistic, allowing artists to show things like a real working human heart or actual facial expressions. 3D animation can be as intricate or expansive as a person’s imagination will allow.

 

Motion graphics animation— this process strives to make 3D animation as realistic and lifelike as possible. An actor is fitted with special cameras and sensors on their body and face. A digital character is then created, which the animator controls. This technology has been popularized by films such as Avatar and Planet of the Apes. Here a real actor doesn’t necessarily have to be rigged, it can be created on computers as well.

 

Whiteboard animation–this process shows someone drawing images and words onto a whiteboard, while they tell the story about the objects being drawn. Whiteboard animation is typically used for educational purposes. But lately businesses have used them to explain concepts, services, products or ideas in an engaging, interesting way to hold the user’s attention. These videos are an excellent way to teach someone a new task, and build engagement over a short period of time. These videos do a great job of taking a complex concept and making it easy to understand.

 Animators now have access to more tools than ever before to create their art. If you are looking to hone your skills, or just learn a new method of animation, there are a variety of tutorials available online. Like other fellow artists, animators are always seeking the next big thing to elevate their art.

 Learning new animation skills may require you to obtain more training, by way of continuing education or taking college courses, or through on-the-job training. The possibilities are endless.

 

You Need to Be Using Video

If your business still hasn’t integrated video into your marketing strategy, now is the time to start. Video is perhaps the most effective method for telling your story and keeping your users engaged. If your company does not have access to a team of animators but you want to create video content, choose Ripple Animation. Our team has created winning videos for companies all across the globe, like Amazon, Samsonite, Hewlett Packard and many more.

Visual Connections focuses on creating animated videos which drive business results. Contact us now to discuss your video creation goals. We’ll help you bring your vision to life